Advertising usually doesn't phase me

Advertising is everywhere I look! It seems that no matter where I go there is something being advertised to my face even if I don't want it. I am so used to the advertising that is doesn't phase me anymore. As I walk through places like the airport or the mall it's like I look right through the advertising and continue on with the purpose of why I went there. I feel kinda bad about this after watching the film because I now have seen how much time and effort people put into marketing and advertising their products. I guess if their efforts work in shaping the opinions of the majority then it is a success, but for myself it usually doesn't make a difference.